Designing a web app that delivers heart health reports in an approachable and actionable way.
Role
UX Designer
Outcomes
Product launch, 10,000+ new users in 3 months
Teammates
1 Founder, 1 Design Lead, 1 Product Designer, 1 Graphic Designer, 2 Engineers
Duration
Aug - Dec 2023
Overview/
Designing approachable and actionable health reports to motivate preventive care
Upto 70% of adults at risk of heart disease underestimate their risk. This is alarming since heart disease can progress silently for years. Cardiovascular diseases are the leading cause of death worldwide, claiming over 19 million lives annually. The surprising fact is that 80% of these deaths are preventable through early interventions.
Endless Health addresses this public health concern and low awareness through accessible, accurate and affordable heart health screening and risk prediction using convenient blood testing through finger-prick tests which can be performed at-home or during mass-testing events.
This project focuses on designing a web portal to deliver health reports to users. This portal serves as a crucial touchpoint in the user journey, helping people understand their risks and encouraging early interventions to prevent heart diseaseOver.
MY Contributions
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Content design: worked with experts to make scientific information digestible and actionable
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UX design: concept, wireframes, prototype, iterations
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UX research: usability testing-1:1 interviews, behavior analytics
hypothesis
Making health reports educational can improve users’ understanding of long-term cardiovascular risk and motivate preventive action.
Conclusion/
what we achieved
Product launch, 10,000+ tests
In the first three months after product launch 10,000+ tests have been conducted nation-wide with the help of strategic partners to raise awareness about cardiovascular health risks.
Secured 4+ new partnerships
The new features were used in sales and investment pitches that led to partnerships with the Family Heart Foundation, Amgen, The American Society for Preventive Cardiology, and Black Heart Association.
18% longer session duration
Based on Hotjar behavior analytics we found improvement in user engagement as we continue to track design impact and iterate as needed.
learning and take-aways
A lot can be learned from testing assumptions
I used to think that designing with assumptions was a bad approach. However, in this project, due to a lack of time and extensive budget for foundational research, we based our first iteration on assumptions (having experts from the field in our team was an advantage). Even though the assumptions were not accurate, prototyping early and quickly provided rich conversation starters during user interviews that led to valuable insights that ultimately helped us bridge the intent with user needs.
Holistic product thinking
Working in a dynamic start-up environment gave me an opportunity to think of solutions holistically, considering challenges related to tech feasibility and implementation of features across different platforms. Over time I found myself involved in product strategy as well as design execution. Supporting a successful product launch was one of the high points of this project.